We will get to know your organisation and also understand where you are trying to get to. What are your priorities? What does success look like? At the outset we will:
From there we will create a marketing strategy which will include:
In an increasingly competitive landscape, having a strong brand is essential in helping you find new customers, retain your existing ones. It can also improve staff engagement as well as helping attract new people to your organisation. The more authentic and credible your brand, the more loyal customers are likely to be.
We will work with you through the whole process of building long term brand equity. This can include:
Having a positive reputation is vital to the success of any organisation. It is fundamental in terms of credibility with stakeholders, helps with the recruitment and retention of the best staff and improves influence with important stakeholders.
Our extensive experience in public relations, public affairs and corporate communications will help to manage, protect and enhance your organisation’s reputation.
We can help enhance your reputation by:
Getting positive exposure in key media titles can prove highly effective. RS can create an overarching strategy for media engagement and paid media placements. We have a great deal of experience in identifying media opportunities and creating powerful narratives that have helped win great publicity for a broad range of organisations across local, trade and international media. We will
In terms of your valuable media spend for advertising and paid editorial opportunities, we think you should get full value from it.
We won’t charge a commission on placing your valuable advertising or paid editorial for you. Some agencies will charge you as much as 15% of media spend. We are media neutral so will also only recommend an approach that we believe will generate a return for your organisation.
We can help you make the most of your presence at exhibitions, corporate events and product launches. This can range from stand design, through to the creation of bespoke promotional materials such as brochures.
Here are some major events we have been actively involved in arranging participation with:
A crisis can come out of nowhere so it is prudent for any organisation that cares about its reputation to be prepared should challenges arise.
We will work with you to understand and account for all known risks and uncertainties and help with your communications planning accordingly.
And should the worst happen and the plan needs to be put into action, we will support you or even act as your media liaison representative on a 24/7 basis.